Stop wondering about Social Media Marketing for your business…

Explore: A Social Media Explorer Event A social media explorer event Exploring Social Media What is ESM?

Beginning in 2012, Social Media Explorer will present explore – a series of one-day, intensive seminar and workshop events designed to help YOU, understand, embrace and begin deploying social media marketing in your business efforts. Sign up now! Event crowd

2012 Cities & Dates

  • Dallas – Feb. 17th
  • Nashville – Apr. 13th
  • Minneapolis – Aug. 17th
  • Portland – Oct. 19th
  • Irvine – Nov. 16th
Upcoming Event
Explore Dallas
Buy tickets now!

Employees on Social Networks: To Be or Not To Be…

by Jason Falls · January 27, 20123 comments

Editor’s Note: This is a guest post written by Ann Davlin who works at MotoCMS – an advanced Flash CMS and Flash templates provider.

It’s not a secret that many recruiters and business owners use social networking sites to screen prospective employees. According to the survey of 300 hiring professionals conducted by Reppler the most popular online resources for time wasting are Facebook (76%), Twitter (53%) and Linkedin (48%). It probably means that the whole (online and offline) business world considers it necessary to take social networks activity into account and use it for corporate objectives. But there are not so many employers who enable their employees to use these social networks at the working time if they are not engaged in corporate social accounts maintenance: In 2009 Robert Half Technology proclaimed that:

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Jason Falls

About the author

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

Death to Bot Talk: Tips On Voice In Writing For The Web

by Jason Falls · January 26, 2012

Editor’s Note: This is a guest post by Suzanne Norman, director of brand at Emma, an email marketing and communications company.

The bot problem

Let’s face it: most companies write marketing copy for the web and email that reads like it was written by a robot.

And nobody likes bots. (See: spambots, twitbots, fembots, that 80s movie with Emilio Estevez where all the semi-trucks come to life.)

photo by davedehetre

I spot this kind of writing all the time in email marketing campaigns — that’s the realm I work in — but it’s just as rampant in every other digital medium.

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4 comments

The Power of A Blog

by Jason Falls · January 26, 2012

Why are blogs such a powerful communications tool in the arsenal of a company? There are lots of reasons, really. But the explanation I’ve used that normally gives those who don’t quite understand blogging have their “ah-ha” moment is a simple one. To understand the power of a blog you have to compare it to something familiar.

Think about your company newsletter. If you’re not that hip to blogging yet, your company newsletter is probably still printed and circulated in everyone’s box in the mailroom. Or maybe it’s mailed to everyone’s house. But in some form or fashion, some printed piece of information is circulated monthly or bi-weekly to everyone in the company. There are pictures of new hires, company softball team news, maybe even some tips and tricks articles for the sales team and a list of birthdays.

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The Sad Reality Of Silicon Valley

by Jason Falls · January 24, 2012

Say goodbye to CoTweet. As of February 15, the free version will no longer be offered. Free customers will be given a chance to transition to ExactTarget’s new Social Engage product that is essentially an improved version of CoTweet’s enterprise product, but they’ll eventually have to pay for it. And frankly, they should have to. The innovation and integration with ExactTarget’s long-standing excellent email suite isn’t something the company should give away.

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27 comments

Revisiting WildfireApp: A Serious Facebook Management Tool

by Jason Falls · January 24, 2012

In response to Altimeter Group’s recent Buyer’s Guide for social media management systems, I offered a long-standing criticism I had of Altimeter’s list of Social Media Management Solutions (SMMS) that they continue to include WildfireApp in their listing. My contention was that I believed WildfireApp to be a campaign and contest management tool for Facebook and lacking in enough functionality to really be classified as an SMMS provider.

And I stand corrected.

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6 comments

Nominate Your Favorite For Vitrue’s Community Manager Of The Year Award

by Jason Falls · January 23, 2012

In celebration of Community Manager Appreciation Day, which is today, by the way, social media management solution Vitrue has established the first-ever Community Manager of The Year Award. And you can nominate yourself or your favorite community manager to be considered for the title, to be announced on Jan. 23 of next year. I’m honored to serve as one of the judges for the award, along with Community Manager Appreciation Day founder Jeremiah Owyang of Altimeter Group, Stephanie Agresta from Weber Shandwick, Vitrue’s CEO Reggie Bradford and a representative from the Word of Mouth Marketing Association‘s (WOMMA) board of directors.

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Mobile Marketing: The Challenges, Opportunities And Future

by Jason Falls · January 23, 2012

We’ve heard for a year or two now that mobile marketing is next. Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how.

That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all.

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4 comments

Asking More Questions About Best Time To Blog Data

by Jason Falls · January 20, 2012

My friend Jason Keath at Social Fresh offered up some interesting statistics from Sharaholic this week on a blog post entitled, When Is The Best Time Of Day To Blog. Like similar data that has been shared elsewhere on best time to tweet, best time to post to Facebook and the like, this information is interesting, but I maintain my concern that people will read far too much into it and alter their marketing plans, perhaps at their own peril.

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